The logo is closely related to the operation of the enterprise. The logo is an indispensable element in the daily business activities, advertising, cultural construction and external communication of the enterprise.
With the growth of the enterprise, its value is also increasing. Someone once asserted: "Even if a fire burns all Coca-Cola's assets, Coca-Cola can get back up with its trademark."
Therefore, companies with a long-term vision attach great importance to logo design and understand the role of logos. In the early stage of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future.
A beautiful logo will cause unnecessary waste and loss to the enterprise when the enterprise develops and is undergoing changes and adjustments. For example: after the Bank of China changed its logo, only the outdoor media removed and replaced nationwide caused a loss of 20 million yuan.
